Creative Partnership & Execution
You know where you want to go. We help create the visibility to get you there.
Creative Visibility Strategy
$3,000 | One-Time
Before we start doing things, we need to know which things are actually worth doing. That’s why every partnership starts with Strategy.
Creative Visibility Strategy looks at where you want to go, who you need to reach, what opportunities exist, and what should come first.
Our team does the research and builds a clear visibility roadmap with recommended next steps, priorities, and opportunities.
You can take that strategy and implement it yourself, or you can bring HBCC in to help execute it.
If ongoing support makes sense, we’ll also recommend whether Creative Visibility Partner or Creative Visibility Studio is the best fit.
Either way, you leave knowing what to do next and why.
Once your Creative Visibility Strategy is complete, there are two ways we can take the next steps off your plate.
Creative Visibility Partner or Creative Visibility Studio
Creative Visibility Partner
$3,750/month | 12-month Partnership
Bring us the goal. We’ll help make it happen.
Each quarter, we set the visibility priorities that matter most, then our team actively represents you in the places and conversations that can move them forward.
That can mean researching opportunities, attending events on your behalf, building relationships with potential partners, making introductions, pursuing speaking or award opportunities, coordinating activations, and following up until there’s a real opportunity for you to step into.
We don’t just tell you who to meet. We help open the door, build the relationship, and get you in front of the right person.
Example: Say you want to grow a new catering service. We might research where catering is already being purchased, identify the decision-makers behind those orders, and then physically go out into the community to build relationships with them. Once there’s genuine interest, we bring you into the conversation so you can take it from there.
We’re not attached to a tactic. We’re attached to the goal.
Note: Creative Visibility Partner is available anywhere. In-person work within Gwinnett County is included; travel outside Gwinnett County is billed separately.
Creative Visibility Studio
Starting at $6,000/month | 12-month Partnership
Everything in Partner, plus ongoing marketing that supports the same visibility goals.
We still research opportunities, represent you in the community, build relationships, make introductions, and help get you in front of the right people. Studio adds ongoing social media and/or email marketing to reinforce that work.
Level 1 – $6,000/month: Partner + Social Media Marketing
Level 2 – $7,250/month: Partner & Social Media Marketing + Email Marketing
Level 3 – $8,750/month: Partner & Email Marketing + Expanded Social Media Marketing
Example: Say you’re a home care company that wants more referrals from hospital case managers. We might identify the hospitals, rehab facilities, and professional groups where those case managers are, attend events, meet them, build the relationships, and bring you into the conversation once there’s interest.
At the same time, your social media and email marketing reinforce that same goal, so the people we’re building relationships with are seeing and hearing from you beyond the initial introduction.
We’re building the relationships and the marketing around the same goal.
Note: If a larger campaign requires work beyond your monthly marketing scope, we’ll scope that separately.
Here’s another example.
Let’s say your goal is to become better known among HR leaders across Metro Atlanta.
Strategy
We figure out which HR leaders matter, where they already spend their time, what organizations they trust, what conversations they’re already having, and where there may be realistic opportunities for you to become part of those spaces.
Then we decide what deserves your attention first. You can take it from there or let us take the next steps off your plate.
Partner
Now we start moving.
Our team might research associations and events, identify potential partners, make strategic outreach, pursue speaking opportunities, build relationships, find networking opportunities, or develop an activation that gives people a reason to engage with you.
As things start opening up, we keep working the opportunities.
Studio
We do all of that and make sure your marketing supports it.
The people meeting you offline are also seeing the right things online. Your emails reinforce the conversations happening in the community. Your content helps strengthen what you want to become known for.
