Finding creative ways to get you in front of the right people.
Because getting noticed by everyone isn't the goal. Getting noticed by the right people? Now we're talking!
No cookie-cutter playbooks. No pushing services you don't need. Just creative thinking and a whole lot of figuring out what works for you.
A Creative Visibility Firm for Small Businesses and Nonprofits
We help small businesses and nonprofits build awareness, make meaningful connections, and create opportunities through creative strategies, strategic partnerships, and marketing that actually makes sense for their goals.
Creative Thinking - Human Connection - Real Opportunities
Any of These Sound Familiar?
"Wait, I didn't know you did that!"
Oof. That one never gets old. (Except it absolutely does.)
01 / Awareness
"People don't even know we're here."
You’re doing great work, but the people who could benefit from it don’t know you exist or understand everything you offer.
02 / Access
"We know who we need to reach. We just can't get to them."
You know the decision-makers, organizations, or audiences that could make a difference. Getting their attention is another story.
03 / Momentum
"We've tried marketing. We're not seeing much from it."
You’ve spent the money, posted the content, maybe even hired an agency. But you’re still wondering what any of it is actually doing for your organization.
You don't always need to do more. Sometimes you need to do something different.
How Our Brains Work
More marketing? Maybe. Better connections? Possibly. Something nobody's thought of yet? Now we're talking.
We’re not the firm that’s going to hear “we need social media” and immediately hand you a social media package.
We want to understand what you’re trying to accomplish first. Because a content calendar isn’t a visibility strategy. There, we said it.
Our approach starts with three questions:
01 / Where are the people?
Who are you trying to reach? Where do they spend their time? And where are they already looking for the things you offer?
02 / Who already has their attention?
What people, businesses, nonprofits, organizations, and communities already have relationships with your audience?
03 / How do we get in front of them?
What’s the smartest, most creative way to make that connection happen?
Maybe it’s a strategic partnership. Maybe it’s influencer content. Maybe it’s showing up in a room you’ve never considered walking into.
Or maybe it’s an idea that doesn’t fit neatly into a traditional marketing category.
We start with the opportunity, then figure out which tools will get us there.
Creative Visibility in Action
Sometimes the best marketing move isn't marketing at all.
How we helped Three Dollar Cafe turn an overlooked opportunity into a recurring catering business.
The client knew local car dealerships regularly catered Saturday lunches for their teams and we saw the opportunity.
We researched nearby dealerships, found the people responsible for ordering catering, and started showing up. In person. Consistently.
We introduced Three Dollar Cafe, left menus, followed up, and kept building relationships. Once the orders started coming in, we continued checking in and staying connected.
Eventually, those conversations turned into direct calls and recurring catering rotations.
The demand was already there. We helped Three Dollar Cafe become the place they called.
That's what Creative Visibility can look like.
What We Do
One goal. A whole lot of ways to get there.
We’re not married to one platform, tactic, or traditional marketing playbook.
We bring together the right people, strategies, and creative ideas to help you reach yours.
01 / Relationships & Partnerships
Good relationships open doors. We build the connections and help create real opportunities - and stick around to nurture them.
Strategic Partnerships / Community Outreach / Referral Relationships / Decision-Maker Access
02 / Content & Communications
Turns out, people like seeing other people. We bring human creators, founder stories, and influencer partnerships into our marketing.
UGC & EGC / Influencer Management / Social / Email / PR / Paid Media
03 / Campaigns & Activations
We get people talking and connecting.
Creative Campaigns / Events / Activations / Collaborations
And the best part? You don't have to figure out which of these you need. We do that!
Why HBCC
We take the work seriously. Ourselves? Not so much.
We’re creative thinkers, relationship-builders, problem-solvers, and real humans who genuinely care about the organizations we work with, and we don’t believe you have to be buttoned-up and overly corporate to be good at what you do.
We believe you have to know your stuff, follow through, and do right by the people who trust you.
If your website needs work before another ad dollar goes out the door, we’ll tell you. Or maybe the best person to help with your next step isn’t us, we’ll tell you that too.
We'd rather earn your trust than sell you something you don't need.
Let's Get Started
You don't have to know what you need. That's our job.
Start with a Creative Visibility Opportunity Assessment. We’ll get to know your small business or nonprofit goals, look at what you’re doing now, and give you three clear recommendations for where to focus next.
No pressure to buy a bunch of services. Just honest direction and a clearer path forward.
